All your video production questions answered
Why do we need a professional video?
While you may be able to record a video with your phone or a hand-held video camera, you will be disappointed with the results as they will not showcase your business in the best possible light. Amateur video footage routinely suffers from shaking, loud background noise, poor lighting, lack of editing, and uneven voice quality and volume. These types of videos are fine for recording your holidays but not to promote your business or product.
What might we use a video for?
Videos are becoming increasingly important in marketing, especially online marketing. You now commonly see them on websites and in social media (Facebook, LinkedIn, Instagram etc.) and expectations are that very soon upwards of 75 per cent of all online material will be video-based. Businesses that adopt video early will have a strategic advantage over their competitors.
What types of videos do you make?
Mostly we produce videos for businesses, and we also produce music videos. FYI Media does not, however, offer a wedding video service.
Our business videos are generally used for training or induction purposes, and since the change in the health and safety laws, we have been asked for more of these types of videos. Product demos are also frequently requested, as are corporate marketing and “explainer” videos
What styles can we choose from?
The styles or techniques used can include (but are not limited to) screencasts of a computer screen, a person talking to camera (called a “talking head”), overhead footage (using a drone), animation and graphics. Whatever style of video you have seen elsewhere, FYI Media can produce it.
Many of FYI Media’s marketing videos use a green screen which means we can insert any type of background you choose behind the person who is speaking.
What is the video production process?
There are three steps: Pre-production, production and post-production.
Pre-production involves FYI Media gaining an understanding of all we need to know about the end use of the video (social media, website etc.) and learning about your story. From this comes the production schedule, script writing, signoffs or approvals, legal and compliance checks, finding talent (presenters, actors, narrators) if required, making shot lists, finding locations and anything else needed to begin videoing.
Production is when we start videoing and recording/producing the components or elements – the images, audio recording on location, voice-overs, etc.
Post-production is where everything is put together – the assembly. The video is edited, graphics are added, sound and music are mixed and a whole host of technical elements are introduced, such as colour correction and audio engineering. Then the first draft is ready for you to see.
How long does it take to make a video?
Once pre-production is complete (see the previous question), a typical two minute video could be produced in one week, although allowing two weeks is preferable. The majority of FYI Media’s productions require between 2–3 weeks to complete although we have been known to video and post-produce a simple promotional video within one day. It all depends on the type of video we are producing.
It is the pre-production elements that take the most time. Designing, planning and getting the approval or sign-off for each component can be very time consuming. Unashamedly, we need to take the time to understand your needs, so we can tell your story the best way possible.
Do I have to be involved in every step?
You may have as much or as little input as you like throughout the videoing and editing process.
Is it better to film indoors or outdoors?
Each production is different but typically a variety of different locations are required, depending on the subject matter. The obvious considerations when filming outdoors include the weather and the noise created by traffic, planes, lawnmowers, construction and even rubberneckers. All can be troublesome and frustrating.
There are usually fewer production issues if we film indoors – for example in your office. Usually, we have more control over the environment but again it is dependent on the type of production. It may be more effective in ‘telling your story’ to film in the factory or on-site.
It is imperative to have a more controlled environment for interviews. We choose a quiet place where the ambient noise is not an issue and the interviewee has a moderate amount of privacy.
Who does the scriptwriting?
We provide a full scriptwriting service. We begin by creating a comprehensive creative brief that becomes the backbone, or foundation of the entire production. The more we can learn about your business, the more effective and relevant the video will be. We do ask for as much information and content as possible so that we understand the 'WHY’ that is driving you to produce this video.
What about narration?
If you want a professional looking and sounding video, you will need a professional narrator. This is your brand, your story – it must be presented as professionally as possible. You will shoot yourself in the foot if you use an inappropriate voice. An amateur voice over will destroy your brand’s credibility quicker than an amateur video. A professional narrator may add to the overall cost but you will never regret the decision. We can supply any number of different voices for you to audition.
While for some productions a professional voice over will add an extra layer of professionalism, there are numerous occasions where it may be better to hear directly from the CEO or employees, clients or sponsors. This treatment style can add credibility to ‘telling your story’ but must be done with tact and diplomacy.
If I am the person in front of the camera, will I have to learn my script off by heart?
No. We recommend using our teleprompter so that you can concentrate on delivery and not have to remember your lines.
How do I go about finding music I can legally use?
FYI Media has access to a number of music libraries with ‘Production Music’ specifically for video productions. Individual tracks are usually priced between $20 and $100 per track. Once you buy the music it is yours (usually) to use for other productions. The music choice is almost as critical as the voice selection and must complement the style of the video.
How much will a video cost?
It is impossible to give a ‘one size fits all’ figure, there are so many factors involved. Included in these are duration, scripting, creative production, days videoing on location, editing, graphics, treatment style, use of a celebrity presenter, narration, music, etc.
FYI Media productions start from approximately $1000–$1500 per minute and go up depending on the complexity and budget.
We understand the importance of working within budgets. We are happy to sit down with you to create something which best fits your brief and your budget.
We don’t have a very large budget. Can you still help us?
Yes. There are many video production options available, so we will be able to find a solution that meets your needs.
What are your payment terms?
We ask for 50% upfront and 50% upon completion and delivery. We are, however, negotiable, so do talk to us about any budgeting constraints you have.
Can I have my video updated later on?
Yes, this is a common requirement – for example, our work in health and safety. The change in the Health and Safety Act in 2015 was a classic example of companies being required to update their video resources. Fortunately, it is relatively easy and inexpensive to add, subtract or alter parts of your video to include new information or alter obsolete content.
Who owns the footage after the video is produced?
You do. As you have paid for it, the video is yours to use as you wish.
Are any extra fees added after the video is finished?
Absolutely not. The agreed budget is the total amount you will pay provided there are no changes to the original agreed brief. Should these occur, and if they incur an extra cost, we will discuss this with you before we continue.
Can you help me with video marketing and SEO?
We find that companies often don’t know how or where to use their videos. They appreciate the need to have them but not how to maximise their use. We work closely with several Dunedin businesses who specialise in search engine optimisation (SEO) to help get the best return on investment via the internet. FYI Media will also help get your video traction, so your ROI goes above and beyond what you would otherwise achieve.
I’m convinced. What’s the first step in the process?
We need to have an initial discussion to find out what you would like and the options open to you. Please phone or email us to arrange a time to meet.