A WEBSITE VIDEO WILL ATTRACT THE RIGHT KIND OF CUSTOMER
Having creative professional video content on your website will be a magnet to new customers. The greatest appeal of video is that it is working tirelessly for you 24/7. Above all, it does this for NO PAY, video is always performing at 100%, never has a day off work or taking the kids to sport, it never has sick leave, no H&S or pandemic issues, completely trustworthy and loyal.
And video just keeps on giving. Firstly, your potential clients can experience your company’s culture. Secondly, they can see how you operate and, thirdly, gain a better understanding of who you are and what you do. You’re building a relationship. That is so important regardless of whether it is B2B or B2C.
You can direct them to your website from a host of other digital platforms including your social media sites. As a result, this will really maximise your exposure, views and new contacts.
Video testimonials are an incredibly powerful, under-utilised marketing resource. Adding video testimonials from your customers has great appeal. It adds confidence and builds credibility. Your clients may also gain a sense of pride to be associated with a positive brand.
Website videos play a huge part if you are involved in e-commerce. Adding movement to a product will increase its appeal – for all the right reasons. But, add some lighting and and movement and suddenly the ordinary looks extraordinary.
Video content will present your business in a professional and a user friendly format – and, it keeps on working even when you’re tuck up in bed sound asleep.