A creative brand marketing video is a crucial component when planning a marketing campaign.
Brands need a video marketing strategy — this idea isn’t new. Video is King when it comes to online marketing and its popularity continues to grow every year. The statistics on video viewing and its marketing success are legendary. ? So why are millions of businesses around the world using video as a marketing and educational resource? Because it works.
Video can no longer be an afterthought. It’s is an essential component for your growth and connectivity with the business world – especially when incorporated into your social media platform.
The world has an appetite for awesome video content. If you’re not already capitalising on this phenomenal marketing success strategy, what’s stopping you?
Video is the window into your business. It allows your customers to see what you can offer and why they should trust you. Effective video will strengthen your brand so your customers will want to work with you.
Professional videos can:
- Sell the benefits and features of your products or services.
- Educate people on your products and services.
- Help build relationships by showing and telling your brand story.
- Attract and convert qualified leads from your target market.
Choosing the appropriate treatment style for your video must be ‘a perfect fit’. It must reflect who you are and what you represent. Likewise, where you use it is also crucial. For example, there are so many video platforms to choose from. Your website, LinkedIn, Facebook, Instagram, Pinterest, You Tube – Video can be repurposed to suit every social media or marketing platform.
- Company website to showcase your offering – to tell your story
- Facebook, Insta, LinkedIn or YouTube to grow your brand
- The latest tradeshow or event
- A new product launch or special occasion
- Or all of them
Make the Right Choice for your Creative Brand Marketing Video
We would love to be involved with your creative brand marketing campaign. Talk to us at the beginning stage of the planning process. That’s a great time and FYI Media is up to the challenge. The effectiveness of traditional marketing is dwindling and the dynamics and preferences of todays market has changed dramatically in recent years. As a result, the popularity of video is skyrocketing. Video marketing has become a must-have for every business.
You can see some great examples of brand marketing here. If you would like to know more about how FYI Media can help, you can check out how our process works and begin with planning your video.