Testimonial videos allow your clients to see other people talk about your products, giving an honest, unscripted opinion.
It puts a face to your business and gives your brand the credibility it needs within your target group.
Part of the reason why testimonials are so important is that they help create a deeper, more emotional appeal for your branding.
Customer testimonials are honest endorsements of your product or service. They feature real people talking about real problems that you helped them solve.
They are also quite possibly the most important piece of content in your marketing strategy.
89% of marketers say video testimonials are the most effective content marketing tactic.
Video testimonials are great if you want to showcase the services you provide or highlight specific clients and industries you’ve worked with.