Ask any director and they will tell you that editor can make or break the video. They are not wrong. Firstly, editors are an artist. They must edit with empathy and efficiency. Secondly, they must have an incredibly deep understanding of the editing software and thirdly – they need to be disciplined. They must work within a budget and a timeframe.
Professional editing skills can be the difference between an Academy award and a Youtube reject.
Editing is a time consuming stage of any production but it is also the most exciting. Editing requires empathy with the subject. The editor controls the emotion, the pace, the look and style of the video. This is the time when you will have no doubts about hiring a professional video production company like FYI Media.
The skilled editor is crucial because they are key to the success and effectiveness of the video. The audience must feel emotionally connected. Your audience needs to engage with your business immediately. This will help ensure they spend the rest of the video associating everything they see with you and your brand.
In short – a good video editor are among the most important people in the industry. Above all – as my farming father would say – they can turn bullshit into honey.
How We Edit your Video
Creating a video project is a long process requiring numerous specialised skills. Once you have all your footage, graphics (titles, baseline captions, animation, logos) and all your audio recorded (music, narration, interviews and sound effects) the editor will weave their magic and begin creating a series of draft edits for your approval. There will be no surprises when you see the final draft. You are the key player in this approval process.
The editor puts together various shots to produce a short sequence. These sequences are like chapters in a book. Each chapter telling a different part of your story. Eventually they are combined according to the narrative. This is how we help tell your story.
If you want to see our clever editing, have a look at our latest Showreel.
Find out more about brand marketing with FYI Media.